The NBA is home to some of the world’s highest-paid athletes, with players’ salaries continuing to skyrocket, fueled by long-term contracts, endorsement deals, and business ventures. In 2025, several superstars are expected to lead the pack in terms of earnings, both on and off the court.
Here’s a look at the highest paid NBA players in 2025, based on their salaries and total earnings for the season.
10. Bradley Beal – $58.9 Million
Bradley Beal, former Washington Wizards’ star guard who is currently at the Phoenix Suns starts our list of the highest paid NBA players in 2025. Beal’s $46.7 million salary, combined with endorsement deals, gives him total earnings of $58.9 million for the season.
His consistent performance on the court and his growing marketability have made him one of the top earners in the league.
9. Paul George – $62.9 Million
Paul George was a consistent star for the Los Angeles Clippers and continues to be a major force in the NBA with the Philadelphia 76ers. With a $45.6 million salary and a number of endorsement deals, including partnerships with Nike, the Clippers forward will earn a total of $62.9 million in 2025.
George’s status as one of the NBA’s elite players ensures his financial success both on and off the court.
8. Devin Booker – $64.6 Million
Devin Booker, the dynamic shooting guard for the Phoenix Suns, has quickly become a star both on the court and in the marketing world. With a $35.6 million salary in 2025 and high-profile endorsement deals with Nike, Panini, and others, Booker’s total earnings are projected to reach $64.6 million.
His marketability and emerging stardom ensure that he remains one of the top earners in the NBA.
7. Nikola Jokić – $71.9 Million
As the reigning two-time MVP, Nikola Jokić has become one of the most valuable players in the NBA—and it’s reflected in his earnings. Jokić’s $41.5 million salary is combined with his endorsement deals and business ventures, which push his total income for 2025 to $71.9 million.
The Serbian big man’s unique skill set and international appeal ensure that his earning potential continues to grow.
6. Joel Embiid – $72.3 Million
Joel Embiid, one of the most dominant players in the NBA today, rounds out the top six of the highest paid NBA players in 2025. Embiid’s $47.6 million salary, coupled with endorsement deals with Under Armour, Hulu, and others, pushes his total earnings to $72.3 million.
His rise to stardom and his marketability have solidified his place among the league’s elite earners.
5. Damian Lillard – $79.9 Million
Despite being in a smaller market in Milwaukee, Damian Lillard has secured his spot among the highest paid NBA players in 2025. Lillard’s base salary of $45.6 million is supplemented by endorsement deals with Adidas, Hulu, and others.
Lillard’s total earnings for the 2025 season are expected to reach $79.9 million, showcasing his financial success even beyond his Portland Trail Blazers years.
4. Kevin Durant – $85.9 Million
Kevin Durant, one of the most marketable players in the NBA, remains one of the highest paid NBA players in 2025. Durant’s $46.9 million salary is enhanced by a slew of endorsement deals with Nike, Coinbase, and Google.
Furthermore, his investments in tech and media ventures have helped him maintain a strong off-court financial presence. In total, Durant is expected to earn $85.9 million in 2025.
3. Giannis Antetokounmpo – $86.5 Million
Giannis Antetokounmpo, the reigning Finals MVP and two-time MVP, is quickly becoming one of the NBA’s biggest stars—and highest earners. His $47.6 million salary for 2025 is further bolstered by endorsement deals with Nike, Hulu, and WhatsApp, among others.
Giannis’ total earnings for the season are expected to hit $86.5 million, cementing his position among the elite earners in the league.
2. LeBron James – $98.5 Million
The King of the NBA, LeBron James, continues to dominate both on and off the court. LeBron’s $48.5 million salary is complemented by endorsement deals with Nike, AT&T, Pepsi, and more.
Additionally, his business ventures, including his media company, SpringHill Entertainment, add a significant boost to his financial portfolio. In 2025, LeBron’s total earnings are projected to reach $98.5 million, making him the second-highest paid NBA player.
1. Stephen Curry – $105.5 Million
As the golden standard for NBA superstars, Stephen Curry leads the list of the highest paid NBA players in 2025. With a salary of $51.9 million, Curry’s financial success extends well beyond the court.
The sharpshooter’s endorsements with Under Armour, Rakuten, and other top brands push his total earnings to a remarkable $105.5 million. His ability to transcend the sport of basketball and secure lucrative deals has solidified his place as the highest-paid player in the league.
Conclusion
The highest paid NBA players in 2025 are a blend of seasoned superstars and rising stars who are dominating both on the court and in their off-court ventures. From Stephen Curry and LeBron James leading the pack with their massive earnings to the new generation of stars like Giannis Antetokounmpo, Kevin Durant, and Damian Lillard, the financial landscape of the NBA continues to evolve.
With a mix of lucrative contracts, endorsements, and business ventures, these players are reaping the rewards of their hard work and marketability. As the NBA’s global reach expands and players continue to build their personal brands, it’s clear that the financial future for these athletes remains incredibly bright.
